Direct Brand-to-Consumer Niche Selling. How to Do it Right

Posted on March 28, 2011 by Asi Erenberg Filed Under B2C, website planing | Leave a Comment

The other day I received a call from a specialized brand manufacturer. His voice sounded urgent. He needed help, he explained. And fast. So far he had been offering his merchandise in brick and mortar stores around the country. “It’s high time we start marketing directly to consumers,” he said pointing to the rapidly growing number of manufacturers, big and small, who have taken the step.

It was a good point. An avalanche of brands have indeed started selling directly to consumer both online and off. Examples include Bose, LuluLemon and Apple of course. Sure larger margins are a draw. But it does not seem to be the main one – after all, most vendors continue offering their goods via third parties, as well. But they are eager to leverage the changing nature of the shopping experience. Customers are no longer restricted to local B&M stores and their limited selection.They compare prices and features online, and quickly locate the best deals for their needs. In other words they have assumed control, and forward-looking brands realize they need to engage users directly if they want to understand evolving needs and remain successful. Read more

6 Crucial Steps to Planning Your E-Commerce Website

Posted on January 5, 2011 by Asi Erenberg Filed Under website planing, Usability | Leave a Comment

Before any serious undertaking that requires your time and effort, you always make a plan - and your e-Commerce website should be no different. The truth is, if you fail to plan, you plan to fail. But what exactly goes into an e-Commerce website plan? Having a solid plan of action can help you more easily measure your results, test new marketing avenues and stay connected with your target audience. By having an e-Commerce plan, you’ll be able to see what’s working, rather than guessing and hoping for the best. Let’s take a closer look at some of the points you should consider when taking your e-Commerce website from concept to creation.
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Can your customers trust you?

Posted on April 6, 2009 by Asi Erenberg Filed Under Trust, website planing, Usability | Leave a Comment

If you’re a niche ecommerce business, establishing trust is your top priority. Here’s how

If I had to choose the single most important attribute of a niche ecommerce business, I’d say it was trust.

Establishing trust with your customers is crucial to the success of an online business. For you, the business owner, it translates into a higher conversion rate and a lower cart abandonment rate. For your customers, it translates into the ease of mind that leads them to feel comfortable handing out their credit card information, without worrying about identity theft or number stealing. They have to believe that your ecommerce site is the front-end of a real, legitimate business that will supply what it says it will – not a Read more

Design a business, not a website

Posted on March 2, 2009 by Asi Erenberg Filed Under website planing, Conversion Insights, Usability | Leave a Comment

Many ecommerce businesses will be redesigning their sites in 2009. Some may be spending the money just because their site needs a “new look” – but for most it will be because the site has never really done what it was meant to do in the first place.
A recent survey by Internet Retailer magazine noted the following reasons for site redesigns: “Improved site optimization is the top priority for 72.9% of merchants, followed by clearly organized home, category and product pages at 62.4%, better navigation at 49.4%, improved site search at 47.1% and faster checkout at 40%.”
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