Overcoming Buyer’s Hesitation with Additional Product Information

Posted on February 10, 2011 by Asi Erenberg Filed Under Trust, Usability | Leave a Comment

Predicting user requirements and properly addressing them is one of the more crucial goals in a Product Detail Page.

We see many attempts to fulfill users’ needs by means of Q&A pages for example, or more focused information attachments to specific products. Also, the application of “Inside Information” the store gathers from its shoppers’ habits, is another creative way to help shoppers make the purchasing decision. Already widely used are features like “best-seller” and “people who bought…”, but I came across the following:

HomeFurnitureShowroom.com allow their customers to view the frequency of product return.

While not revealing any specific number, this intuitive scale gives shoppers a general indication of the rate that people have returned the product in the past. Something like that can help remove hesitation and eventually make a difference between a purchase and a non-purchase. (The data can be automatically generated by synchronizing the page with the RMA record).

Think of a scenario in a physical store, a slight remark by the vendor or something written on the product’s package can make that difference, and the same applies for e-commerce. Of course, the product support history can be more effective for some products and less for others.

Ultimately, the product detail page should simulate all aspects of shoppers’ encounters. The more relevantly informed shoppers are, the better and easier purchasing decisions they will make, thereby increasing your profit and decreasing any post-purchase service issues you will need to handle.

6 Crucial Steps to Planning Your E-Commerce Website

Posted on January 5, 2011 by Asi Erenberg Filed Under website planing, Usability | Leave a Comment

Before any serious undertaking that requires your time and effort, you always make a plan - and your e-Commerce website should be no different. The truth is, if you fail to plan, you plan to fail. But what exactly goes into an e-Commerce website plan? Having a solid plan of action can help you more easily measure your results, test new marketing avenues and stay connected with your target audience. By having an e-Commerce plan, you’ll be able to see what’s working, rather than guessing and hoping for the best. Let’s take a closer look at some of the points you should consider when taking your e-Commerce website from concept to creation.
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Can your customers trust you?

Posted on April 6, 2009 by Asi Erenberg Filed Under Trust, website planing, Usability | Leave a Comment

If you’re a niche ecommerce business, establishing trust is your top priority. Here’s how

If I had to choose the single most important attribute of a niche ecommerce business, I’d say it was trust.

Establishing trust with your customers is crucial to the success of an online business. For you, the business owner, it translates into a higher conversion rate and a lower cart abandonment rate. For your customers, it translates into the ease of mind that leads them to feel comfortable handing out their credit card information, without worrying about identity theft or number stealing. They have to believe that your ecommerce site is the front-end of a real, legitimate business that will supply what it says it will – not a Read more

Design a business, not a website

Posted on March 2, 2009 by Asi Erenberg Filed Under website planing, Conversion Insights, Usability | Leave a Comment

Many ecommerce businesses will be redesigning their sites in 2009. Some may be spending the money just because their site needs a “new look” – but for most it will be because the site has never really done what it was meant to do in the first place.
A recent survey by Internet Retailer magazine noted the following reasons for site redesigns: “Improved site optimization is the top priority for 72.9% of merchants, followed by clearly organized home, category and product pages at 62.4%, better navigation at 49.4%, improved site search at 47.1% and faster checkout at 40%.”
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Design: Too Important for Just Designers

Posted on July 14, 2008 by Asi Erenberg Filed Under Usability | Leave a Comment

The look of your site is a lot more than looks

We naturally want a website selling our goods or service to look good. That’s a no-brainer.

But striking the right balance between aesthetic attractiveness and the best kind of functionality doesn’t come easy. But it’s really important. Read more

The Vital Search Within

Posted on July 3, 2008 by Asi Erenberg Filed Under Conversion Insights, Usability | Leave a Comment

Making it easy for visitors to find what they want INSIDE your store is essential

“Search Within” might sound to the initiated like some eastern meditation technique, but of course in online commerce it’s much more down-to-earth. Search within your online site, enabling customers to quickly find exactly what they went once they’ve arrived at your site, is hugely important. And there are ways to ensure it works well, as well as some common pitfalls that can be avoided. Read more

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