Overcoming Buyer’s Hesitation with Additional Product Information

Posted on February 10, 2011 by Asi Erenberg Filed Under Trust, Usability | Leave a Comment

Predicting user requirements and properly addressing them is one of the more crucial goals in a Product Detail Page.

We see many attempts to fulfill users’ needs by means of Q&A pages for example, or more focused information attachments to specific products. Also, the application of “Inside Information” the store gathers from its shoppers’ habits, is another creative way to help shoppers make the purchasing decision. Already widely used are features like “best-seller” and “people who bought…”, but I came across the following:

HomeFurnitureShowroom.com allow their customers to view the frequency of product return.

While not revealing any specific number, this intuitive scale gives shoppers a general indication of the rate that people have returned the product in the past. Something like that can help remove hesitation and eventually make a difference between a purchase and a non-purchase. (The data can be automatically generated by synchronizing the page with the RMA record).

Think of a scenario in a physical store, a slight remark by the vendor or something written on the product’s package can make that difference, and the same applies for e-commerce. Of course, the product support history can be more effective for some products and less for others.

Ultimately, the product detail page should simulate all aspects of shoppers’ encounters. The more relevantly informed shoppers are, the better and easier purchasing decisions they will make, thereby increasing your profit and decreasing any post-purchase service issues you will need to handle.

Can your customers trust you?

Posted on April 6, 2009 by Asi Erenberg Filed Under Trust, website planing, Usability | Leave a Comment

If you’re a niche ecommerce business, establishing trust is your top priority. Here’s how

If I had to choose the single most important attribute of a niche ecommerce business, I’d say it was trust.

Establishing trust with your customers is crucial to the success of an online business. For you, the business owner, it translates into a higher conversion rate and a lower cart abandonment rate. For your customers, it translates into the ease of mind that leads them to feel comfortable handing out their credit card information, without worrying about identity theft or number stealing. They have to believe that your ecommerce site is the front-end of a real, legitimate business that will supply what it says it will – not a Read more

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