Making it BIG by focusing small

Posted on August 10, 2008 by Asi Erenberg Filed Under Niche Success Stories | Leave a Comment

16 Fast Growing Online Niche Retailers

In recent years, niche online retailers have posted some of the fastest growth rates among the Internet Retailer’s Top 500 biggest web businesses (measured in annual revenue). 2007 was no exception. Among those Top 500 companies earning at least 30% growth in revenue year over year, around 3 in 4 were specialty stores or specialty store conglomerates. Read more

 

The Ladders

Posted on June 6, 2008 by Asi Erenberg Filed Under Niche Success Stories | Leave a Comment

How narrowing the field of operation can widen the rewards

The Single Focus philosophy emphasizes a niche-style “boutique” approach online, as opposed to replicating the Walmarts or K-Marts of this world.

One telling example is the success story of a job-finding site, TheLadders.com that chose to specialize. In the online job-market world, the big-box, WalMart role was traditionally played by Monster.com, CareerBuilder and Yahoo’s Hot Jobs, all vast online emporiums for jobs in every walk of professional life. Climbing up the corporate ladder
TheLadders, under founder Marc Cenedella in New York, decided to concentrate on a strictly limited range of jobs – just those paying $100,000 a year and above. And it narrowed down the job fields to just twelve professional areas, from Technology, Finance, Human Resources, the Law and eight others. Read more

 

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