Design a business, not a website

Posted on March 2, 2009 by Asi Erenberg Filed Under website planing, Conversion Insights, Usability | Leave a Comment

Design a business.JPG
Many ecommerce businesses will be redesigning their sites in 2009. Some may be spending the money just because their site needs a “new look” – but for most it will be because the site has never really done what it was meant to do in the first place.
A recent survey by Internet Retailer magazine noted the following reasons for site redesigns: “Improved site optimization is the top priority for 72.9% of merchants, followed by clearly organized home, category and product pages at 62.4%, better navigation at 49.4%, improved site search at 47.1% and faster checkout at 40%.”
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The Vital Search Within

Posted on July 3, 2008 by Asi Erenberg Filed Under Conversion Insights, Usability | Leave a Comment

Making it easy for visitors to find what they want INSIDE your store is essential

“Search Within” might sound to the initiated like some eastern meditation technique, but of course in online commerce it’s much more down-to-earth. Search within your online site, enabling customers to quickly find exactly what they went once they’ve arrived at your site, is hugely important. And there are ways to ensure it works well, as well as some common pitfalls that can be avoided. Read more

 

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