Understanding Ecommerce
Re-Platforming Info-Graphic

Posted on May 8, 2013 by Asi Erenberg Filed Under B2C, website planing, The Near Future, Conversion Insights, Usability | Leave a Comment

eCommerce technology is rapidly evolving and user expectations continue to rise with it. Many businesses thus consider an overall re-platforming of their e-commerce site, hoping to take their business to the next level.
Any Re-platforming project is a serious enterprise. Businesses should first understand and examine all necessary considerations. The guide below summarizes the essentials. Read more

Selecting the right approach - (MVP) Minimal Viable Product

Posted on February 18, 2013 by Asi Erenberg Filed Under B2C, website planing, Usability, Niche Success Stories | 1 Comment

We begin with comprehensive research and strategy understanding for each of our clients, their unique value proposition, specific articulated goals and a plan to meet those goals.

Based on the specific business and its present position in the eCommerce life cycle (is it a first time experiment in eCommerce or is it growing a $10 million online business into a $50 million online business, and everything in between), we implement those goals using the MVP strategy and process.

MVP (Minimal Viable Product} is not a minimal product. It is an iterative process of idea generation, prototyping, presentation, data collection, analysis and learning.
We promote MVP today, because there are many assumptions in research, development and strategy that the real market will prove right or wrong. Read more

Choosing the right product - not every product is equally suited for online commerce

Posted on January 1, 2013 by Asi Erenberg Filed Under B2C, website planing, Conversion Insights | Leave a Comment

The right kind of product for online success? Yes, while there is no magic formula that fits all, there are a number of common guidelines that will pave the way to a more profitable online business: Read more

Single Focus on success in Ecommerce

Posted on December 16, 2012 by Asi Erenberg Filed Under Trust, Niche Success Stories | Leave a Comment

Did you ever wonder what good is a high performance Ecommerce site if the fulfillment does not work properly, how do you utilize high traffic, if customer service does not function, what is the purpose of stunning graphical design, if the uploaded product images are bad quality, how effective is optimization of conversion if everybody else in the market is cheaper, and so on.

Two years ago, we were asked: How can Ecommerce Partners, be an Ecommerce expert if you never sold one item online yourself? From that question we realized that we needed “walk in the shoes” of our clients and we decided to create our own ecommerce site. The site we created and launched is babyblankets.com. Read more

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